Case · GMG Gas Measurement Group
From fragmented sales information to a connected ecosystem of tools, strategy and brand.
The challenge
GMG needed to better understand the reality of its sales teams in different countries, improve its processes and strengthen the bond between people who worked independently.
Capabilities
Research · Data analysis · Sales strategy · Digital product · UX/UI · Internal communication · Events and experiences · Music and sonic identity
The journey
- 01
Gather
We created a questionnaire to obtain comparable information from sales teams in different countries: processes, tools, frictions and brand perception.
- 02
Interpret
We analysed the answers and detected operational needs, differences between markets and a lack of cohesion and sense of belonging.
- 03
Define
We defined a strategy combining digital tools, sales improvement, communication and brand experience.
- 04
Create
We developed a platform for orders, quotes, enquiries and incidents, and designed an international convention with an attendee app, a shared narrative, content and a corporate anthem.
- 05
Measure
The information generated makes it possible to analyse opportunities, conversions, response times, reasons for losses and differences between markets.
Result
An ecosystem combining sales intelligence, digitalisation, user experience, communication and emotion to improve the teams' work and strengthen the bond with the brand.